LUMINA ACADEMY
CLIENTLumina Creative
ROLEUX/UI & Web Strategy
TIMELINE10 Weeks
SERVICESPlatform ArchitectureInterface DesignCourse Flow Optimization
THE CHALLENGE
Online learning often feels strictly utilitarian and disconnected. Lumina, a high-value academy for creative professionals, needed a digital environment that felt as premium and bespoke as the exclusive masterclasses they were selling.
THE APPROACH
We designed a deeply immersive, 'editorial' learning experience. By borrowing layout principles from luxury print magazines—generous pacing, exquisite serif typography, and rich, distraction-free video environments—we elevated the standard course interface into a premium digital retreat.
THE RESULT
The elevated aesthetic allowed Lumina to successfully reposition their pricing to the premium tier. Completion rates surged by 35% as students actively engaged with the beautifully structured learning environment.